Unique approach, unique service

At Harvest Digital, we take a more holistic view of how our client’s budget should be spent. Our ‘media neutral’ technique allows us to work with smaller media owners as well as the bigger channels, meaning our clients get the right kind of exposure – at the right price.   

We also believe that successful media buying is about working in partnership with media owners, negotiating where necessary to achieve the best possible results. This ensures our clients can take advantage of perks like ‘media-firsts’ – when they get to hear about new, exciting media opportunities before anyone else.

Working as a team

Every client is different, so before we begin working we’ll spend time understanding exactly what their objectives are, ensuring ROI criteria and key measures of success are agreed upon. This whole approach is underpinned by a solid commitment to detailed tracking and reporting, testing and analysis. We’ll engage in a process of optimization and continuous learning making changes where necessary in order to meet and exceed key measures.

This attention to detail and service ethos is adopted by all members of the media planning and buying team, from Directors right through to Account Executives.

Communication is key

We make sure everything is being done to get the best possible results for our clients - from the initial research and planning of a campaign through to the ongoing tracking and reporting process when it’s live.

The entire planning cycle should be a continuous one – with results constantly being fed into future planning work. We report back at a very granular level to ensure our clients have all the information at hand to help them make the right marketing decisions for their business. We are also experts in providing long-term strategic insight into the future of our clients’ sectors as well as general digital trends.

We plan and buy for a significant number of our clients including Tesco.com, Plan UK, Cheapflights, PV Holidays, Riu Hotels and The Brooke.