Work

Plan "Life Changing Letters" Campaign

When sponsoring a child you can get a real sense of the child's character and how you are helping to improve their lives through letters, photographs and updates. The warm, childlike look and feel of this campaign is carried from the banner creative right through to the landing page where a visually bold call to action initiates the donation process. The result? A campaign that makes good use of the expandable format, revealing a letter highlighting key issues and encouraging user interaction.