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An OK tool I guess. The only problem I have with it, and so many other like it, is that it's solely based on Twitter.
When will we be able to see a tool that provides trends insights across all types of media?
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This one nearly passed me by, but I have to say it does look very promising.
The UI is well designed and it seems to provide a nice layer of analytics.
The tools market is getting slightly cluttered now and every week I’m told about another piece of technology that’s going to change my world. If anybody is going to do something differently, or better, it’s going to be either Microsoft or Google.A few years ago Google turned the Analytics market inside out when it released Google Analytics for free. Are we about to see the same thing happen to the monitoring tools market? Most probably so, and this is a GOOD thing!
The sooner we have clients toying with their own data, the sooner they will become comfortable with proactively engaging.
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