Insight

Research & whitepapers

When it comes to testing, we agree with the great DM copywriter John Caples who wrote that you should "treat every ad as an ongoing test of what has been learned before" and "be ready to adapt when something new works better, or something new stops working".

In addition to the insight gained from more than seven years of testing and learning from different media placements and creative ideas, we've also conducted our own primary research. We've used research to flesh out more about how consumers really think about digital marketing. Here are some recent reports:

Brand bidding on Google - a two month review

Google's changes to brand protection in the UK were highly controversial - but two months on from their introduction we find the competitive brand bidding is the exception rather than the rule.

Establishing trust online

Research establishes that user reviews are the most trusted information source online

Booking holidays and flights online

What is the opportunity for travel companies selling online?

The influence of online advertising on search

Online advertising may be generating more traffic through search than by direct clicks on banners

User attitudes to search

How do experienced Internet users feel about search engines? How many words do they use per search? Do they think that search is getting more or less relevant?

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